Concept Development

Brainstorming sessions and creative exploration, refining your ideas into a cohesive concept that captures your brand's essence and core pillars. These are Discovery Sessions, and they explore the primary, secondary, and tertiary goals you want to achieve.

After that, you can expect to receive comprehensive documentation that captures the insights, findings, and recommendations discussed. This documentation serves as a roadmap for your brand development process and helps align all stakeholders on the brand's objectives, values, and identity. Here are some key deliverables:

• Brand Discovery Report: A detailed summary of the discovery session, including key insights, findings, and observations. This report outlines the current state of the brand, identifies opportunities for improvement, and provides strategic recommendations for moving forward.
• Brand Strategy Document: A strategic plan outlining the brand's positioning, target audience, competitive analysis, and messaging framework. This document defines the brand's unique value proposition and directs all brand-related activities.
• Brand Identity Brief: A creative brief that outlines the visual and verbal elements of the brand identity. This includes guidelines for logo design, colour palette, typography, imagery, and tone of voice.
• Brand Persona: A detailed description of the brand's personality traits, values, and characteristics. This helps humanise the brand and guides decision-making in brand messaging and storytelling.
• Brand Positioning Statement: A concise statement articulating the brand's unique value proposition and how it differs from your competitors. This statement is a guiding principle for all brand communications and marketing efforts.
• Competitive Analysis: This involves analysing competitors' branding strategies, strengths, weaknesses, and market positioning. This will help you understand your competitive landscape and identify opportunities for differentiation.
• Target Audience Profiles: Detailed profiles of the brand's target audience segments, including demographics, psychographics, preferences, and behaviours. This will help tailor marketing efforts to reach and engage the target audience effectively.
• Brand Mood Board: A visual collage of images, colours, textures, and typography representing the brand's aesthetic and mood. This helps inspire creativity and provide visual direction for the brand identity design process (see below).
• Action Plan: A roadmap outlining the steps and timelines for implementing the brand development recommendations will be provided. This includes milestones, responsibilities, and resources needed to execute the brand strategy effectively.
• Summary Presentation: Finally, you will receive a composition summarising the essential findings and recommendations from the Discovery Session. You can then use this to communicate the brand strategy to internal stakeholders or present it to external partners and vendors.

Ultimately, this in-depth analysis should naturally lead to creating a Brand Identity. If you would like to discuss this area of expertise, please schedule a 30-minute chat.

Brand Identity

Your brand identity is unique, and so is the package on offer. The Brand Identity package is tailored to your needs, covering brand strategy, identity, and architecture. This is not just about your logo; brand identity is a complete package, delving into your brand's functional needs, the emotional attachment needed to be graphically constructed to engage your target audience, and a comprehensive visual system.

You can expect a logo explaining its computational construction and clearspace, logo adaptability, a concise colour palette with all colour codes for both digital and print, and well-chosen typography. In addition, supporting brand elements like patterns, iconography, visual imagery and mock-ups will be provided.

Finally, a brand voice will be created to set the right tone. You will own all brand assets, which will be compatible with both digital and print mediums.

If you're serious about elevating your brand, you should get in contact.

Brand Guidelines

Brand guidelines serve as a roadmap for maintaining consistency and coherence in brand communication. They are a detailed booklet outlining specifications for logo usage, colour schemes, typography, and tone of voice, ensuring your brand and its assets are used correctly and consistently.

This booklet can then be used as a blueprint by which your team, press, and partners can share to ensure your brand is communicated confidently and consistently across various channels and touchpoints. You can view some of my most recent brand guidelines I have created below.