Copywriting: More Than Just Words

Copywriting involves more than just stringing words together; it's about understanding your brand, audience, and objectives. Before diving into the writing process, I will take the time to grasp the essence of your business and the message you want to convey.

The (Contentious) Use of AI

While I am not a dedicated copywriter, my proficiency in the English language, knowledge of specialised AI tools, and mastery of dedicated language analytic software enable me to produce remarkably effective copy while leveraging effective SEO techniques (see long-form keywords below).

AI is a contentious tool for copywriting, but it can't be ignored. It is superb at generating ideas quickly and outlining the main points that should be covered, but it relies on good prompts. Understanding what makes a good prompt for AI to deliver accurate results is critical—'garbage in, garbage out'.

Nevertheless, human creativity trumps every AI tool (for now, anyway) in understanding nuance, idioms, cultural sensitivity, clarity, precision, and tone. That's why I will always produce content that aligns with your brand messaging. I write every word of this site.

I adopt a 'less is more' approach. Concise, impactful messaging with supporting text enhances readability and boosts SEO, rather than filling a design with excessive text - does anyone actually read it all?

Leveraging Long-Form Keywords for SEO

Incorporating long-form keywords strategically within your site can significantly boost your online presence. Conducting thorough keyword research and seamlessly integrating these keywords into your site's content will help increase visibility and ranking on search engine results pages (SERPs).