US digital agency Bent Liquid contacted me, to devise a new brand identity for Outbound Pro.

The brand strategy began by delving into the company's core values, target audience, and competitive landscape. This in-depth understanding paved the way for developing a robust visual system, encompassing a carefully curated colour palette, typography, and art direction. These elements, in turn, informed the creation of a distinctive brandmark, logotype, and various applications of the brand identity. Minimal fluid shapes were used to inspire modernity and movement. The colour palette hints metaphorically at success (green) and trust (blue) but is displayed more vibrantly for a digital environment. Shapes move upwards, seeking a destination, signalling growth and positivity.